Email marketing is not about being “salesy” and getting people to buy your products.
It’s about building real, authentic connections with people and fostering a community that provides these people with valuable solutions to their problems.
And this was certainly the case with one of our clients, Jason, who wanted to uplevel his email marketing to connect with his audience and provide them with his tried-and-true recipes from his food blog, RecipeTeacher.
While his site is getting nearly ONE MILLION page views each month, he knew his email marketing strategy was lacking.
He said —
“I kept hearing how important building an email list is. After hesitating for WAY too long, I did so myself with Mailchimp and just sort of blindly started.
I heard about Allea from an episode she was on on the Food Blogger Pro Podcast, I could tell she was an expert I wanted to reach out to.
With my email marketing, I wanted the whole package. I wanted Allea and her team to have carte blanche to build my email strategy the correct way with a solid foundation.”
Through the Duett Debut, we worked with Jason to create a strategic email marketing plan to introduce him and his recipes to new subscribers automatically — ultimately helping people make easy, fool-proof meals they can trust will be delicious.
“I really loved how hands-on Allea and the Duett team are.
The research to understand my brand was more than I could have imagined. And during this whole process, it helped me to further identify my own brand to ME and steps were taken to make it better. This aspect of the project was amazing to me.
The #1 thing the Duett Debut allowed me to do was have a complete and solid foundation for communication with my subscribers in THE most professional way.”
So how did this change things for Jason?
Here is what he had to say:
“The number one effect that [email marketing] had is that the feedback I get directly from the subscribers now has increased exponentially.
When people see an email that says “Hi, John” or “Hi, Betty,” they really see that as a personal email from me to them. I've developed this relationship with a lot of these people and it's really cool. So it's almost like the email marketing has made RecipeTeacher seem more like a real person and not just a website. I LOVE how people are reaching out to me more than ever!”
Not only that — Jason’s direct traffic to his site has increased exponentially:
“Since Allea and I worked together a year ago, my new automated emails have provided me with 50,000 additional visits to my site. I'm confident it will continue to increase.
I’m super excited and continue to watch the results!
Of all the marketing things I've done, email is the one I like the most. I think it offers the most opportunity.
I am very satisfied, and very proud to have sought out a true expert.”
If you want to get your email marketing in place where you are building solid connections with people and providing them valuable resources too, check out my services page to learn more about how I serve our clients at Duett.
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If you’re like Jason, and you’re ready to build something strategic with your email marketing, we should talk. Book a discovery call with me here and we’ll hop on a quick call to make sure we're a good fit to work together.